Gregory P. Steffine

Head of Analytics Enablement at KeyBank

Greg Steffine has been empowering business leaders with the insight they need to out-think and out-perform their competitors for nearly three decades now. As an analytics enablement leader, he’s had the privilege of working as a trusted advisor to some of the most recognizable names in business—from mid-market growth organizations to the Fortune 500, in industries as diverse as manufacturing, distribution, transportation, and healthcare.

Mr. Steffine’s career started with one of the Mid-Atlantic’s fastest-growing direct marketing agencies where he cut his teeth on data and the fundamentals of database marketing. He was the business guy who branded and led the first data warehousing initiative for a small-package delivery company (RPS, Inc.) that would later become known as FedEx Ground. And he’s spent more than 15 years in business intelligence and data warehouse consulting for both Big 4 and regional mid-size consultancies, including his own. Today, Greg is the Head of Analytics Enablement for KeyBank—one of the United States’ largest bank-based financial services firms.

In pursuing his passion for creating and maximizing value, Greg received the Director’s Recognition Award from Centers for Disease Control and Prevention, an Award of Excellence from DataProfit Corporation, and was named a Service Champion by RPS, Inc.

Greg is the author of the award-winning book, Hyper: Changing the way you think about, plan, and execute business intelligence for real results, real fast! Packed with pragmatic advice, proven methods, and real-world tools, this quick-read guide provides busy business and IT professionals with straight-talk on how to deliver BI in a hyper-responsive, hyper-agile, and hyper-flexible way. One internationally-recognized thought-leader on BI calls the book “a must-read guide for any self-respecting BI professional.” Hyper is an Amazon multi-category bestseller. It was named to the list of Top 20 Best Business Intelligence Books by Solutions Review, Named to Tableau’s list of 9 Great Books About Business Intelligence, named a Top 25 Best Data Science book by Data Science Programs Guide, and awarded eLit’s Gold Award for Best Business Reference book.

In his sequel to Hyper called Think Fast!: The insight you need to compete and win with self-service analytics, Mr. Steffine teams-up with other experienced pros to deliver an essential, quick-read guide on the most important aspects of people, process, technology, and data you need to think about in order to deliver real value from analytics. It, too, is an Amazon multi-category bestseller and received the Book Excellence Award for business non-fiction. Greg was a contributor to the book, Data Analytics: A Road Map for Expanding Analytics Capabilities by Grant Thornton and the Internal Audit Foundation, and his work has been featured in O’Reilly, TechTarget, PEX, teQ, and Enterprise Mobility Exchange.

Mr. Steffine is married with three sons, a daughter, and two fun-loving Cockapoos named Sandy and Leo. They live near Pittsburgh, Pennsylvania. You can learn more about Greg by visiting his website at or his LinkedIn profile at Follow him on Twitter at @GregSteffine.


Day 1 - Knowledge Talks 28 May

Making Business Intelligence Work in the Age of Digital Transformation

The digital revolution is fundamentally changing the world as we know it—from how consumers interact and behave to how business gets done. And it’s forcing organizations to re-envision the customer experience, to re-imagine operational processes, and to re-think entire business models. The use of technology to radically improve performance provides organizations with incredible opportunities for sure, but delivering on its promise of growth and profitability requires a responsive, agile, and flexible decision-making capability that’s built on actionable insight. To get there, you need to change the way you think about, plan, and execute business intelligence.
This session is intended to help you do just that. In it, you will:

  • Understand the role business intelligence plays in helping decision-makers create value
  • Discover ways to overcome the 4 primary challenges associated with BI planning and execution
  • Learn the keys to identify and deliver quick wins that drive end-user adoption and long-lasting solutions